Search has quietly split into two channels. One is the familiar world of blue links and ranking pages most digital marketers have spent years optimizing for. The other is a growing layer of AI-generated answers that increasingly sit above, or
If you’ve started seeing the term “AEO agency” in your research and aren’t entirely sure what separates it from the SEO agencies you already know, you’re not behind — the category is genuinely new. Answer Engine Optimization is the practice
Google AI Overviews have changed what it means to rank. A page can sit at position one and still get bypassed entirely if Google’s AI synthesizes an answer above it. For a growing category of queries, the overview is the
Most SEO conversations are still anchored to Google’s traditional results page. That’s understandable, but it’s increasingly incomplete. A significant and growing portion of search-like behavior now happens inside large language model interfaces, where users ask questions and receive synthesized answers
Sponsored content gets lumped in with banner ads and paid social in a lot of marketing conversations, which undersells what it actually is and what it can do. When it’s executed well, sponsored content doesn’t read like advertising at all.
There’s a question every brand manager and SEO lead should be sitting with right now: when someone asks an AI model to recommend a product in your category, why would it mention you? The answer almost always comes back to
Most brands have some sense of where they stand in Google. Rank tracking tools, organic traffic reports, keyword positions — the feedback loop is familiar. But AI search is a different animal. When someone asks ChatGPT for product recommendations or
Search behavior has changed. A growing share of queries never produce a click. Instead, AI-powered engines like ChatGPT, Perplexity, and Google’s AI Overviews synthesize an answer directly from indexed content and deliver it to the user without sending them anywhere.
ChatGPT now handles a significant volume of product research, brand comparisons, and decision-stage queries. When someone asks it to recommend a skincare brand, a SaaS tool, or a local contractor, the sources it cites are not chosen at random. There
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