Itzy Ritzy
Stylish Solutions for Modern Parents
Itzy Ritzy creates beautiful, practical, and safe products for your family that blend function with trend. From award-winning diaper bags to developmental toys and soothing pacifiers, they're here to celebrate your real parenting moments and uplift the incredible, inclusive parent community.
Years in Business
Retail Locations
5-Star Reviews
Instagram Followers
About Itzy Ritzy
Founded in 2007 by Kelly Meyer Douglas and Brian Douglas while raising their three kids, Itzy Ritzy was born from the real-life experiences of parenthood. Inspired by the high-quality and trendsetting sophistication of international high fashion, and fueled by their bold blend of NYC hustle and Midwest heart, they created a brand that delivers lasting products with playful details that are as smart as they are stylish.
Headquartered in Naperville, Illinois, Itzy Ritzy has grown into a community-driven, industry-leading brand focused on innovative, on-trend baby products for Millennial and Gen Z parents. Their products are available direct-to-consumer, on Amazon, and at major retailers including Target, Walmart, and thousands of specialty boutiques worldwide.
At the foundation of everything they do is Innovation, Trust, Connection, and Fun. Every Itzy Ritzy product undergoes rigorous third-party testing to exceed safety standards, ensuring parents can trust that their gear is as safe as it is stylish. More than just products, they've built a thriving, welcoming community that empowers and celebrates parents everywhere.
Shop by Category
Explore the main Itzy Ritzy product categories, from diaper bags and toys to pacifiers, teethers, baby essentials, and travel accessories.
Diaper Bags
From the iconic Boss Plus™ Backpack to the convertible Dream Collection, find stylish bags with smart organization for every parenting adventure.
Toys & Plush
Sensory toys, Itzy Loveys, Link & Love activity toys, and plush companions designed to support baby's development through play.
Pacifiers
Sweetie Soother™ silicone pacifiers and Itzy Soother™ natural rubber pacifiers in trending colors for soothing comfort.
Teethers
BPA-free silicone teethers, water teethers, and teething mittens to soothe sore gums in adorable designs.
Baby Essentials
Nursing covers, swaddles, packing cubes, stroller caddies, and all the must-haves for new parent life.
Travel & Accessories
Stroller organizers, pacifier clips, wet bags, snack bags, and accessories to keep you organized on the go.
Best-Selling Products
These popular Itzy Ritzy products combine parenting function with polished design.
Boss Plus™ Backpack
The ultimate diaper bag with 19 pockets, premium vegan leather, rubber bottom feet, and stroller straps for organized adventures.
Sweetie Soother™ Pacifiers
100% food-grade silicone pacifiers with collapsible handles and air holes for safety. Comes in adorable 2-packs.
Itzy Lovey™ Plush & Teether
Snuggly sherpa fabric lovey with silicone teether, crinkle sounds, and textured ribbons for sensory exploration.
Itzy Mini Plus™ Diaper Bag
Mini but mighty with 10 pockets, key lanyard, and sleek design. Perfect for quick trips or lighter packing days.
Link & Love™ Activity Toy
On-the-go entertainment with soft sherpa fabric, clinking rings, crinkle sounds, and silicone teether for stroller rides.
Stroller Caddy
Universal fit organizer with cup holders, zippered pocket, and adjustable straps to keep essentials at arm's reach.
What Parents Are Saying
Itzy Ritzy has built a strong parent community around useful, stylish, and thoughtfully designed baby products.
"This mini backpack is hands down the absolute best! I love being hands free to run after my two little ones. It's lightweight, gorgeous, and extremely comfortable to carry even when fully packed."
"My baby is one month old and this is the only brand of pacifiers he will take. He loves them! Easy for him to latch onto, lightweight, and does not fall out of his mouth easily."
"I love the organization inside of this bag, it makes finding everything I need seamless. Your customer service has always been outstanding. Thank you for all that you do!"
Parenting Guides & Resources
Use these Itzy Ritzy resources to explore new parent essentials, baby development gifts, and nursing support products.
Essential Product Checklist for New Parents
Get all the must-have items for a smooth transition into parenthood, from diaper bags to baby monitors.
Best Gifts for 6-Month-Olds
Discover fun and engaging toys that promote your baby's physical, cognitive, and sensory development.
Breastfeeding Boss: Your Multitasking Essential
Learn how to use the versatile Breastfeeding Boss™ as a nursing cover, swaddle, tummy time mat, and more.
Ready to Join the Itzy Ritzy Family?
Discover stylish, functional baby products that celebrate your parenting journey.
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