Itzy Ritzy

Founded in 2007 by Kelly Meyer Douglas and Brian Douglas while raising their three kids, Itzy Ritzy was born from the real-life experiences of parenthood. Inspired by the high-quality and trendsetting sophistication of international high fashion, and fueled by their bold blend of NYC hustle and Midwest heart, they created a brand that delivers lasting products with playful details that are as smart as they are stylish.

Headquartered in Naperville, Illinois, Itzy Ritzy has grown into a community-driven, industry-leading brand focused on innovative, on-trend baby products for Millennial and Gen Z parents. Their products are available direct-to-consumer, on Amazon, and at major retailers including Target (1,800+ stores), Walmart (3,500+ stores), and thousands of specialty boutiques worldwide.

At the foundation of everything they do is Innovation, Trust, Connection, and—just as important—Fun. Every Itzy Ritzy product undergoes rigorous third-party testing to exceed safety standards, ensuring parents can trust that their gear is as safe as it is stylish. More than just products, they've built a thriving, welcoming community that empowers and celebrates parents everywhere.