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Motherhood Made Simple
Boobie Superfoods creates clean, superfood-powered nutrition for moms in every stage of motherhood. Founded by a Registered Nurse and Board-Certified Lactation Consultant, every product is designed to support pregnancy, breastfeeding, and raising a family—with ingredients you can trust.
Boobie Superfoods was born from a simple observation: when a baby arrives, shelves fill with products for the newborn while mothers are left without solutions for their own health. In 2011, Wendy Colson—a Registered Nurse, NICU specialist, and International Board-Certified Lactation Consultant (IBCLC)—created the world's first lactation bar in her home kitchen for her own breastfeeding clients who needed a healthy, on-the-go snack to support milk production.
What started as homemade bars for local moms quickly became a movement. Boobie Superfoods launched commercially in 2014 and has since pioneered an entire category of functional nutrition for mothers. The brand appeared on Shark Tank, landed deals with major retailers like Target, Walmart, and Amazon, and earned recognition as one of Inc. 5000's fastest-growing private companies two years in a row.
Every Boobie product is formulated with clinically relevant herbs, adaptogens, and superfoods—including moringa, shatavari, turmeric, and cinnamon—to support lactation, energy, and recovery. The entire lineup is vegan, gluten-free, dairy-free, soy-free, non-GMO, and fenugreek-free. From pregnancy through postpartum and beyond, Boobie Superfoods is committed to empowering moms with clean, convenient nutrition that actually works.
Nutrient-dense supplements and snacks formulated to support you and your growing baby throughout pregnancy.
Shop Pregnancy →Milk-boosting bars, cookies, gummies, and protein powders packed with galactagogues to support your supply.
Shop Lactation →Everything you need for everyday #momlife—from greens and hydration to stress relief and digestive support.
Shop Family →Curated bundles like The Motherload and Try Me Kit to sample bestsellers and save on your favorites.
Shop Bundles →Never run out of your daily essentials. Get automatic deliveries with free shipping and swap flavors anytime.
Join Club Boobie →Pumping sprays, accessories, and nursing bralettes designed to make your pumping sessions smoother.
Shop Pumping →The original #1 selling lactation bar with 1,480mg of milk-boosting superfoods including moringa, shatavari, turmeric, and oats. One delicious bar replaces messy teas and pills.
The first superfood meal replacement made for moms. 19g plant-based protein, zero sugar, 11-strain probiotics, and milk-boosting galactagogues. Available in 4 delicious flavors.
Superfood gummies tackling moms' top concerns: low milk supply, postpartum hair loss, and immune support. Packed with moringa, biotin, zinc, and elderberry.
Superfood electrolyte packets with B vitamins for caffeine-free energy. Perfect for morning sickness, breastfeeding hydration, and workout recovery.
Finally—clean lactation cookies that aren't loaded with sugar. Just 5g sugar, plant-based protein, prebiotics, and soft-baked goodness in Birthday Cake, Brownie Fudge, and more.
35+ organic fruits, veggies, and superfoods the whole family can enjoy. Safe for pregnancy and lactation with bonus galactagogues like alfalfa, flax, and chia.
"I used your product to help with my supply in 2015 and 2016. It literally saved my baby and me. Because of YOU, I nursed my second child until she was 16 months! Whenever someone brings up low supply, I always mention your product."
— Verified Customer
"As an IBCLC, I feel it's great that this product was developed by an RN who is also an IBCLC and cares about putting out a quality product for new moms. Boobie Bars are a TOP SELLER in our store."
— Polly T., IBCLC, Store Owner
"I tried lactation pills with no results. Then a lactation consultant recommended Boobie Bars, and now I get 2-3 more ounces per pumping session! I've collected 100+ ounces in my freezer. I recommend them to all my breastfeeding friends!"
— Verified L&D Nurse
Learn which lactogenic foods support your body's milk production—from protein and oats to seeds and superfoods. Expert tips from RN & IBCLC Wendy Colson.
Read Guide →A lactation consultant's complete guide to pumping—when to start, how long to pump, and tips for building your stash while protecting your supply.
Read Guide →Learn how power pumping mimics cluster feeding to naturally boost your milk supply. Includes schedules, tips, and what to expect from results.
Read Guide →Clean, convenient nutrition for pregnancy, breastfeeding, and beyond. Because you deserve products that work as hard as you do.
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