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Search has quietly split into two channels. One is the familiar world of blue links and ranking pages most digital marketers have spent years optimizing for. The other is a growing layer of AI-generated answers that increasingly sit above, or
If you’ve started seeing the term “AEO agency” in your research and aren’t entirely sure what separates it from the SEO agencies you already know, you’re not behind — the category is genuinely new. Answer Engine Optimization is the practice
Google AI Overviews have changed what it means to rank. A page can sit at position one and still get bypassed entirely if Google’s AI synthesizes an answer above it. For a growing category of queries, the overview is the
Most SEO conversations are still anchored to Google’s traditional results page. That’s understandable, but it’s increasingly incomplete. A significant and growing portion of search-like behavior now happens inside large language model interfaces, where users ask questions and receive synthesized answers