Key Takeaways:
- Seller Eligibility: Walmart evaluates business legitimacy, documentation, and seller qualifications before approving applications.
- Marketplace Operations: Product restrictions, fulfillment policies, and payment schedules affect how sellers manage their businesses.
- Long-Term Growth: Researching demand, monitoring competitors, and maintaining strong customer service can support sustainable performance in the marketplace.
Selling on Walmart Marketplace gives businesses an opportunity to reach online shoppers and grow their sales. However, getting started requires understanding the platform’s seller requirements, product listing rules, fulfillment options, and fees. Knowing how the process works can help you prepare your business and avoid common mistakes as you enter the marketplace.
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In this guide, we will explain how to sell on Walmart Marketplace in 2026, including how to get approved, set up your seller account, list products, manage costs, and build a strategy for long-term growth.
What Is Walmart Marketplace and Why Should You Sell There in 2026?
Walmart Marketplace is an online platform that allows third-party sellers to list and sell products through Walmart.com. Sellers can reach customers searching for products across categories such as electronics, home goods, clothing, beauty, and more. Unlike selling through a standalone website, joining Walmart Marketplace gives businesses access to an established retail platform with an existing customer base.
Selling on Walmart Marketplace in 2026 can help businesses expand their online presence, reach new customers, and diversify their sales channels. Sellers can manage their product listings, orders, and inventory through Walmart’s seller tools, while fulfillment options such as Walmart Fulfillment Services can help simplify order handling. However, sellers must meet Walmart’s requirements and maintain strong performance to remain competitive.
For businesses exploring different online sales channels, Walmart Marketplace can complement a broader e-commerce strategy. RetailHub also offers resources to help you choose the best e-commerce platform for your business, including guidance on evaluating which channels align best with your products, operations, and growth goals.
How to Get Approved to Sell on Walmart Marketplace
Getting approved to sell on Walmart Marketplace starts with meeting its eligibility requirements and providing accurate business information. Prepare your documents and review the following steps before applying:
- Register Your Business: Have a registered business, a valid business address, and accurate contact information. Requirements may vary depending on your business location and legal structure.
- Prepare Your Business Documents: Gather your business registration details, tax identification information, and any supporting documents Walmart requests. US sellers may need an Employer Identification Number (EIN) or other applicable tax information.
- Demonstrate E-Commerce Experience: Walmart may review your existing sales channels, fulfillment capabilities, and customer service practices. If you’re new to online selling, explore RetailHub’s guide to selling online to learn the basics.
- Submit Your Application: Visit the Walmart Marketplace website to apply. Enter your business details, product information, and any required documentation, checking for errors before submission.
- Complete Seller Onboarding: After approval, configure your account, payment details, shipping settings, and product catalog. Review Walmart’s seller policies and performance standards before launching your products.
Approval is not guaranteed, and processing times vary. Check Walmart’s current requirements before applying.
How to Sell on Walmart Marketplace: A Step-by-Step Guide
Once your Walmart Marketplace seller account is approved, you can set up your store, list products, and prepare to fulfill customer orders. Follow these steps to get your business ready for launch:
- Set Up Your Seller Profile: Complete your seller profile with your business details, customer service information, return policies, and shipping settings. Keep your information accurate so customers know what to expect when purchasing from your store.
- Add Your Products: Use Walmart Seller Center to create product listings or match your products to existing catalog entries. Include clear product titles, accurate descriptions, high-quality images, relevant attributes, and competitive pricing to help customers make informed decisions.
- Choose a Fulfillment Method: Decide how you will process and ship orders. You can fulfill orders yourself or use Walmart Fulfillment Services (WFS), which handles storage, packing, shipping, and certain customer service and returns processes for eligible products.
- Optimize Your Listings: Use relevant keywords naturally in product titles and descriptions. Provide accurate specifications, clear images, and competitive prices to improve product visibility and help customers find what they need.
- Monitor Performance and Grow: Track sales, inventory, customer feedback, and order performance through Seller Center. Review your results regularly and adjust pricing, product listings, and inventory levels to identify opportunities for improvement.
If you plan to expand into other marketplaces, RetailHub’s guide to selling on Amazon can help you compare selling approaches and explore additional channels for your business.
How Much Does It Cost to Sell on Walmart Marketplace?
Selling on Walmart Marketplace involves several potential costs, including referral fees, inventory, shipping, and fulfillment. Understanding these expenses helps you set prices, calculate profit margins, and plan your budget before launching your store.
Referral Fees
Walmart generally does not charge a monthly subscription fee or a setup fee for Marketplace sellers. Instead, it charges a referral fee on each sale, with rates varying by product category. Review Walmart’s current Marketplace referral fee schedule to determine the applicable rate for your products.
Fulfillment and Shipping Costs
If you fulfill orders yourself, you’ll need to budget for packaging, postage, storage, and returns. Walmart Fulfillment Services (WFS) charges fulfillment and storage fees based on factors such as product size, weight, and storage duration. Compare the two options to determine which best fits your operations and profit margins.
Other Business Expenses
You may also need to account for inventory purchases, product photography, advertising, and software or inventory management tools. These costs depend on your business model and the level of support you need to manage daily operations.
Calculate Your Potential Profit
Before listing products, estimate your total costs per sale, including the referral fee, product cost, and fulfillment expenses. Set prices that cover these costs while leaving room for profit, and review your margins regularly as expenses change.
Final Thoughts
Selling on Walmart Marketplace in 2026 can help businesses reach new customers and expand their online presence. To get started, meet Walmart’s seller requirements, create optimized product listings, choose a suitable fulfillment method, and understand the costs involved.
As your store grows, monitor sales, manage inventory, and adjust your pricing based on customer demand. With careful planning and consistent effort, you can build a sustainable business on Walmart Marketplace and explore additional sales channels to support long-term growth.
Frequently Asked Questions About How to Sell on Walmart Marketplace
Can international sellers join Walmart Marketplace?
Yes, Walmart accepts eligible sellers from certain international markets. Applicants must meet country-specific requirements, provide the required business documentation, and satisfy Walmart’s verification standards.
What products can you sell on Walmart Marketplace?
Sellers can offer products across many categories, including home goods, electronics, clothing, beauty, and pet supplies. Some categories and products have additional restrictions or approval requirements, so check Walmart’s current policies before listing items.
Can you sell on Walmart Marketplace without a website?
Walmart may accept sellers without a standalone e-commerce website, depending on their eligibility and application details. However, applicants should be prepared to demonstrate a legitimate business and provide the information Walmart requests during registration.
Can you sell used products on Walmart Marketplace?
Walmart generally focuses on new merchandise, and its policies restrict many used-product listings. Eligibility depends on the product category and applicable listing rules, so verify the requirements for your specific items before applying.
Does Walmart Marketplace allow dropshipping?
Walmart permits certain supplier-fulfilled business models, provided sellers comply with its fulfillment, packaging, shipping, and customer experience policies. Sellers remain responsible for meeting marketplace requirements even when a third party handles fulfillment.
How do Walmart Marketplace sellers receive payments?
Walmart processes seller payments according to its payment schedule and applicable account requirements. Payout timing can vary based on factors such as account status, payment terms, and any applicable payment holds.